ESP is a leader in media & property representation, working with sports properties for the development of key aspects of their commercial business lines including sponsorship revenues, advertising sales revenues and content distribution.

With deep ties to the sports networks, leagues and federations, ESP has a consistent track record of success in working with such platforms and delivering successful results.

Media & Sponsorship Sales capabilities include:

▶  Full-Scale Sales Representation

▶  Marketplace Overview & Competitive Analysis

▶  Comprehensive Market Coverage

▶  Branded Content

▶  Asset/Inventory Valuation

▶  Proposal Development

▶  Identification of New Inventory/Platforms

▶  Sales Strategy

▶  Inventory Management & Trafficking​​

ESP has worked extensively with content rights owners and producers for the distribution of their content across all forms of electronic and digital distribution.

Content capabilities include:

Media Rights Management

▶ Valuation of Current Rights

▶ Development of Content/Distribution Strategy

▶ Marketplace Information on General Trends and Competitive Set

▶ Identification of New Rights that can be Exploited

▶ Development of Media Rights Management Matrix

▶ Television, Digital Social

Content Distribution

▶ Seeking Monetization and Widespread Distribution of Video Content

▶ Contract Negotiation

▶ Rights Monitoring

▶ Rights Negotiation

▶ Network Liaising

ESP’s executives have been amongst the most active industry players within the venue naming rights space over the past 10 years.  Having sat on both the buy and sell side, ESP has a unique set of capabilities and market insights within this segment of the sports industry.

In the process, ESP executives have negotiated some of the most high profile deals in this space.

Team Services & Venue Naming Rights capabilities include:

▶  Feasibility Studies

▶  Valuation Analysis

▶  Structuring the offer

▶  In-Market Sales Representation

▶  Market Comparables

▶  Development of Sales Positioning/Narrative

▶  Deal Negotiation

▶  Development of Sponsorship “Architecture” to include naming Rights and Founding Partner Positions

▶  Proposal Development

▶  Contract Negotiation

▶ Sales Strategy

▶ Sales Training for Internal Staff

ESP corporate consulting advises blue-chip brands and sports organizations, providing services and executing work in various global territories.

To-date ESP corporate consulting has handled notable deals across an array of disciplines including venue naming rights, league sponsorship and brand introductions both domestically and abroad.

Corporate Consulting capabilities include:

Brand Corporate Consulting

▶  Representation of Brands for all Aspects of their Involvement with Sports Sponsorships

▶  Development of Activation Platforms

▶  Development and Implementation of Trade and Consumer Sweepstakes

▶  Platform Identification, Evaluation, and Negotiation

▶  Development of Success and ROI Metrics

▶  Sponsorship Implementation, Stewardship, and Post-Analysis

Business Management Consulting

▶  Representation of Companies for Aspects of their Business Operations

▶  Strategic Planning

▶  Exploration of Strategic Partnerships and Options

▶  Senior Management and Board Level Advisory Work

▶  Marketplace Overview and Situation Analysis

▶  Provision of Line Management Services in lieu of In-House Staff or in Support of In-House Staff

Digital draws upon the extensive track record of success that the ESP executive team has in launching & building traditional media and digital media businesses.

Our senior-level executive team that works on the business day-to-day provides a suite of services to leagues, teams, governing bodies and media companies that enable those groups to more fully develop this aspect of their digital video/media business. 

Digital capabilities include:

▶  Provision of Video Player Technology/Platforms

▶  Audience Aggregation

▶  Resource and Infrastructure for organizations to outsource management of this work

▶  Monetization (Direct Programmatic and Network Ad Sales)

▶  Content Curation, Aggregation, and Distribution

▶  Reporting and Analytics